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Categories
Skills
- ad-account-auditor
Audit one paid-media account or portfolio for incremental contribution and operating quality under declared constraints.
- ad-creative-builder
Generates and iterates paid-ad creative at volume — RSA headlines and descriptions, hooks, and an angle matrix — each message-matched to the destination landing page.
- ad-test-designer
Designs paid-ad creative/landing A/B/n and incrementality tests and reads them out: hypothesis, variant matrix, sample-size/duration/power plan, effect size, uncertainty, practical-effect status, and guardrail state.
- audience-mapper
Maps who the brand is trying to reach and what community they belong to — the two halves of understanding an audience before any creator is selected.
- bid-strategy-planner
Chooses the bid strategy for a paid campaign — tCPA, tROAS, max-conversions, or manual CPC — sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan
- brief-generator
This skill helps you create clear, comprehensive influencer briefs that set creators up for success.
- content-amplifier
Extract more value from live, approved creator content.
- contract-helper
Create and review influencer partnership agreements.
- conversion-signal-qa
Pre-flight QA of the measurement plumbing behind paid ads — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — delivered as a tracking pre-flight checklist
- creator-content-auditor
Gate one influencer deliverable (or a tightly defined asset set) with the STAR framework and return the profile-weighted SQS (Star Quality Score) plus creator-ready feedback.
- deliverability-qa
One-time pre-flight snapshot before a send — authentication, domain/IP reputation, inbox placement, a spam-content/link/render scan, and point-in-time list hygiene — delivered as a per-qualified-item Pass/Partial/Fail/Unknown/N/A read plus
- email-creative-builder
Writes and iterates a single email creative — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alternate — each message-matched to the destination landing page and traced to approved claim wording.
- email-quality-auditor
Audit one email program/profile and observation window with SEND.
- email-render-builder
Builds and QAs the coded HTML for a single email — a responsive table-based layout, a dark-mode + accessibility pass, a client-render matrix, image-block fallbacks with bulletproof CTAs, and a plain-text-parity check.
- fit-scorer
Score each shortlisted creator on the typed STAR Suitability (S) dimension, then keep campaign-specific commercial fit in a separate prioritization matrix.
- inbox-placement-monitor
Post-send placement telemetry: where mail actually landed per mailbox provider (inbox vs spam vs promotions from a seed-list test), the domain/IP reputation trend from Gmail Postmaster Tools and Microsoft SNDS, and the send-over-send delta
- influencer-discovery
Find the right influencers for your brand by searching across platforms, screening for audience fit and authenticity, and building a tiered candidate list ready for scoring.
- landing-optimizer
This skill helps you create and optimize landing pages specifically for influencer marketing traffic.
- list-hygiene-monitor
The ongoing hygiene watch, not the pre-flight — a scheduled read of list decay and suppression drift that turns the ESP export into a segmented re-permission / sunset / prune worklist.
- outreach-manager
Craft personal, professional, persistent outreach; manage negotiations; track relationship progress.
- performance-analyzer
Analyze influencer campaign performance past surface metrics — score results vs target/benchmark, rank platforms/creators/content, read engagement quality and sentiment, attribute conversions, and write ranked learnings.
- product-feed-optimizer
Audits and rewrites the Shopping / Performance Max product feed — title and description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structur
- roi-calculator
This skill helps you calculate and communicate the return on investment for influencer marketing campaigns using various methodologies appropriate for your goals and available data.
- subject-line-lab
Generates a labeled subject-line + preheader variant set and heuristically pre-scores each variant — spam-trigger flags, desktop + mobile length/truncation, emoji count, and the rendered inbox preview (from-name + subject + preheader) —
- trend-spotter
This skill helps you identify and capitalize on trends that matter to your audience.